Little-Known Redbox Proves the Power of In-Between Technology (Fast Company Magazine)

June 28, 2009 | News

Why Redbox is the biggest movie-rental company you’ve never heard of. Its secret: the power of in-between technology If you were a Hollywood casting agent and the squat, garishly decorated Redbox DVD kiosk came in to audition for a role as the newest disruptive force in the entertainment industry, you’d send the poor fellow home. This sorry contraption doesn’t run peer-to-peer software; it …
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